Eureka Creation
Handmade Artist E-commerce Website
Project Overview
Eureka Creation is a personal handmade craft brand focused on fantasy creatures, plush cats, and customized art pieces. The website was designed to introduce the brand story, showcase handmade products, and create a clear shopping experience for both English and Chinese audiences.
My Role
I designed the website experience from concept to launch, including the sitemap, brand story, product page structure, bilingual copy, and Wix implementation. I also refined the product descriptions to make each handmade piece feel more emotional, collectible, and story-driven.
Site Map
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WireFrame
During the wireframing process, I used AI-assisted tools such as Relume to generate initial layout inspiration. I treated AI as a collaborative tool to improve efficiency, while making the final design decisions based on user needs, brand direction, and e-commerce usability.
Final Website Design
During the final design phase, I refined the page structure by removing sections that felt too commercial or sales-driven. This decision helped the website better reflect Eureka Creation’s brand identity as a warm, handmade, and story-driven art brand. Instead of pushing users directly toward purchase, the final design creates a slower, more emotional browsing experience centered on craftsmanship, imagination, and artistic storytelling.
